Data communication is the transfer of data from one device to another via the use of a transmission medium. It can be accomplished through wired media, such as twisted pair cable or coaxial cable, or wireless media such as optic fibers or radio waves. The data must be encoded, encapsulated, and transmitted by the sending device before being decoded and encapsulated at the receiver device. This is similar to the transmission of analog signals, however, it is more complicated and focuses on the exchange of binary data (1s and 1s and).
To increase efficiency within an business, companies are utilizing data communication to share data more effectively with dispersed users. To match inventory to demand and cut down on the amount of waste, a manufacturer of automobiles had to communicate data to 6’000 untrained spare parts dealers dispersed. This required communication via the network that was not optimized for data communication and an app for mobile that was difficult to navigate for new users.
Effective data communication starts with understanding your audience and how they see the data. It involves creating visuals that enhance the story, providing context, and communicating insights with a clear narrative. It also involves adjusting the content to each audience based upon their hierarchy, technical proficiency and interest level. It also involves pushing the creative boundaries to make data communications more impactful and memorable.